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Our conversation is always hot, bold, and full of flavor! Nothing is off limits, and everything is on the table. Our effort to heal and exploratory revelation motivated us to start a safe space where we can talk about the tough issues in a nonjudgmental way with others that may be going through tough times or even have news to celebrate. We are both members of the Zeta Phi Beta Sorority and we lost a sister to suicide a few years ago.
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I co-host My Morning Coffee Podcast with Gia Neil, a 30-year plus Lieutenant for the Los Angeles County Sheriff’s Department. Leaders and Learners can be heard on Spotify, Apple, Google, and other places you listen to and watch your favorite shows. It’s showing how one expresses their thought leadership. It’s the stories that resonate with the public and trigger them to get to know, like, and trust our clients. In PR, many times we as practitioners struggle to get clients to understand that the best PR isn’t flashy and sexy.
They share their stories of overcoming trauma, tragedy, and setbacks, and how they learned to triumph. I speak with elected leaders, organizational leaders, experts, authors, and artists. Leaders & Learners is my company’s podcast. Most importantly, the strategy should include a cause to champion that is authentic to the company’s brand and mission.Ĭan you tell us a bit more about the podcasts you’re hosting? The strategy has to find creative ways to communicate their differences, their unique selling proposition, and how they are solving a problem in a unique way. With private companies, the strategy is based on who they (the company) are, what they do or produce, and why their target audience should care. They do not necessarily have to contribute to any charity or cause. The strategy is based around which story, the elements of that story, and how you are impacting lives as opposed to private companies. The challenge comes with sharing who you help, how you help them, and the story or stories that have brought you to the present point. The general public already knows that you do good things. It comes with the branding of being a nonprofit. Non-profit organizations are deeply rooted in doing good, contributing to society, and being a solution.
What differences do you see between creating PR strategies for non-profit and private organizations?
Recently she joined the PR Episodes online event where she shared her guide to “Working Through a Reputation Crisis.” Since September, Tonya has become Prowly’s brand ambassador, meaning we support each other with all activities. Tonya is a founder of the Sand & Shores PR and Leadership firm with over 20 years of experience. She also hosts not one, but two amazing podcasts: My Morning Coffee and Leaders & Learners, and organizes #PRLunchHour – live meetings on Twitter Space.
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Have you ever wondered what it’s like to host a podcast? How much effort does it really take and how to find the time for it? If so, you’ll find answers to these (and many other) questions in this #PRChat with the PR and podcast pro – Tonya McKenzie.
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